VOLVO ES90: THE ART OF BALANCE.

Volvo Cars has launched the ES90, a new, fully electric model designed to balance the changing needs of the modern driver and their families.

The Swedish car manufacturer, partnered with AKQA for the global unveiling of the new model in Stockholm, where life in balance was put on figurative – and literal – display.

Academy films produced the series of films with Coffee & TV behind the post production and Trim for the edit. The final product was of course going to be spectacular.

Our role was to edit cutdowns of the hero film, as well as support with general 2D motion design titles and tweaks. As well as creating the Hero BTS film. We wanted to capture the scale of the project and the production. The crew for this job was so vast, from the on the ground production team at TunaIcon Serbia. As well as the rest of the crew. Drone teams, camera ops, producers, set designers, grips - you name it!

We weren’t able to capture any of the BTS of the post-production but that had an equally large team. Coming from some of the most prestigious post houses across London and Paris.





ROLE

2D Motion Designer
Motion Support
BTS Edit
Selects edit
Cutdowns
Social edits




CREDITS


Client: Volvo
Creative Agency: AKQA
Global CCO: Peter Lund
Group Creative Director: Oliver Duggan
Creative Director: Samantha Small
Executive Producer: Byron Grant
Senior Producer: Seona Bell, Pelle Westerback
Production Company: Academy Films
Director: Luke Taylor, Chris Barrett
Edit: Trim
Post Production/CGI: Coffee & TV
Colour: Coffee & TV
Designers: Jake Scott, Adam Stark, Seb Regfeldt, Jesper Stahl, Sam
Tablada, David Svedenström
2D Motion Designers: Jack Rogers Studio
Sound design, Score & Mix: Chut on vous écoute







The Art of Balance.

The Art of Balance, this speaks to the balance of life. Life moves fast and we all know how hard it can be to balance all of the things that you have to do, with the things that you actually want to do. Whether it’s work, family or simply making time for the moments that matter most. Your car should support that and not add additional stress. The ES90 does this perfectly visually and of course practically in real life. So that had to be mirrored. Showcasing the beauty of the car, the practicality of the car as well as the performance. Be that the incredible sound system or the great many safety and performance features of the car itself.

The Art of Balance - Product film

The Art of Balance - BTS Film