VAUXHALL SOCIAL.

JVM approached us for this job to help support the roll out of delivery, assist on editing the test drivers series and creating all the motion graphics for the Price Parity content. We also created some of the VFX and all Motion Graphics for Tesco ads.

The team at JVM. The direction was clear, add in kinetic type that was clear and easy to read yet related somewhat to the visuals. As well as feeling like it effortless tracked and panned with the content. For all the Price Parity content we created everything in 1x1, 9x16 and 16x9. Which meant we had a total of 29 assets for these. Showcased above is the Mokka 16x9.

Also part of this brief was to create the Test Driver edits. Which would also have minimal tracked/kinetic type added to the films. Keeping them snappy and casual drawing the viewer in with some light hearted content, we tried to use comedic hooks to get people to stop and watch.

The full project was on a short time frame but we managed to create some great visuals and snappy motion graphics in the time we had. Working closely with the JVM team and Director João we created some really fun and engaging pieces of content.

ROLE

Lead Motion Designer
Social Roll out
Animated typography
Film creation/Edit
Edit (Test Drivers)
Creative concepts
Art Direction

CREDITS

This work was created whilst working at Jung Von Matt as part of a larger team. All rights reserved to JVM.

Rob Conibear - Managing Director, Jung von Matt London
Marcos Gemal - Executive Creative Director, Jung von Matt London
Harry Sandhu - Creative Director, Jung von Matt London
Sophie Aukett - Project Director, Jung von Matt London

Director / Photographer - João Henriques / White Negatives
1st AD - Soraia Fnine
1st AC - Joe Felix
2nd Camera Op - Ricardo Costa
DOP - João Faria
Gaffer - Jack Gould
Spark - Brian Saledo
Spark - Alejandro Celis
Key Grip - Kane Hardy
Key Grip - Nick Kemp
Grip - Tom North
Camera Trainee - Frank Edmunds
DIT - Johnny Fonesca
Sound Operator - Sean Simpson

BTS Photographer - Johnny Fonesca
Runner / Driver [MOKKA] - Alice Thoma
Runner / Driver [ASTRA] - Gabriele Damanskyte
Runner / Driver [CORSA] - Tyler Richards
Hair and Make-up Artist - Lydia Ward-Smith
Hair and Make-up Artist - Florencia Doural
Stylist - Freya Monro Morrison

Executive Producer - Seona Bell
Talent:
Presenter - Hannah Jackson
Mokka Driver - Mack Muggleton
Corsa Driver - Akemi Fox
The Bakery FaceOff protagonist [MOKKA] - Nevena White
The Bakery FaceOff antagonist [MOKKA] - Ocean Navarro
Family [ASTRA] - Gee Anh, Noa & Hendrix Liu
The Meal Deal [CORSA] - Lamar Lawrence
Grade (Studio) - Caroline Morin
Grade (Tesco) - Tory Jordan / Tanvir @ GoodBadBold
Sound Mix - José Pedro Rijo

Vauxhall

Vauxhall already had pre-determined motion graphics style guides which were predominately quite sharp movements. Which we used across some of the assets. We also had content that was slow moving tracked type, the aim was the draw the viewers eye and keep it as engaging as possible.

Price Parity

Tesco Charging ads

Test Drivers Ads

Episode 1 - Astra

Episode 2 - Astra

Episode 1 - Corsa

Episode 2 - Corsa

Episode 1 - Mokka

Episode 2 - Mokka

MORE WORK