LENOVO LEGION: ALWAYS GET BACK UP.

Lenovo Legion, Lenovo’s pro arm to it’s gaming brand, launches its latest global brand campaign, “Always Get Back Up”, created in partnership with Design Bridge and Partners London. The campaign boldly celebrates the resilient spirit of gamers across the world, spotlighting the real, gritty journey of perseverance that defines every gaming experience.

We worked in collaboration directly with the Brand partner, DesignBridge & Partners. Also, we collaboratively worked with production partners. Including: We are Covert for all things VFX, 3D Motion design and animation. Electric Theatre Collective for VFX, WAVE Studios for sound design, record and mix. As well as Church Edit for the Hero film edit.

We worked closely with the team at DesignBridge & Partners to deliver this incredible campaign. This included creating the end frames for all brand partners including Intel, Windows and Lenovo. As well as creating cut downs and edits across all the assets. Finally, creating a hero project file to be rolled out across global markets ready for localisation. We also had to create multiple versions and edits for differing end frames, end sequences, differing VO options editing the mixes.

It was an incredibly fun project to work on made easy with the incredible team over at DesignBridge & Partners. The full 360 campaign will be rolled out across 180 markets across the UK, US, EMEA, APAC, and LAS. It will also be activated physically through retail and product launch events, OOH installations, and more.