AT HOME, WITH EXPERIENCE.

In the heart of Covent Garden resides 31 unique luxury apartments. The wonderfully simple idea is you’re at home in the wonderful Covent Garden. With experience. Petersham nurseries, La Goccia, Artisnal bakeries and boutique shops all on your doorstep. Not to mention The Piazza and all it’s offering and lest we forget, The Royal Opera house all within walking distance.

This was a really special one to create as it’s such a beautiful location, matched with stunning visuals from the Arri Alexa, it made for some stunning shots. This film was intended for potential punters hence it’s nature and wasn’t really made as an ad for the public per se.

To match the surprising angles of both the interior and exterior of the building Pollitt&Partners created a stacked logo using a monospaced font, this also underpinned the typography and grid system for the rest of the brand elements, with each apartment being assigned its own individual colour. Promotional materials were divided into ‘at home’ covering Floral Court, and ‘with experience’ reflecting the exclusive lifestyle of the estate that only Capco can offer.

We animated the stacked design like building blocks. Keeping it very simple but linking back to the design intention.

The edit was intentionally slow paced to allow the beautiful visuals to speak mostly for themselves but also to showcase the slow living you could have whilst living at Floral Court but also whilst surrounded with experience. Thus - At Home, With experience.

Pollitt & Partners provided a full service job on this: Film, Website, Full Brand for the apartments along with all collateral. Including photography.

We did also create multiple cutdowns and variations for WeChat for the Asian market however we are unable to share these.


ROLE

Lead Motion Designer
Animated guidelines
Motion theory
Film Edit & Delivery
BTS Film/Photography
Grade/Sound Art Director

CREDITS

This work was created whilst working at Pollitt&Partners as part of a larger team. All rights reserved to Pollitt&Partners.

Agency: Pollitt&Partners
Client: Capco Covent Garden
Digital Director: Perry Mason
Design Director: Tom Mesquitta
Film director: Jel Groman
Production Company: Interstate Pictures
Photography: Tom Mesquitta
BTS Photography: Connor McCracken & Jack Rogers
Grade: External

Individually crafted.

We kept things simple for this, yet keeping it individual. We used a stacked animated device. Along with some simple stop motion as we felt that reflected the simplicity of the design language and motion theory. Along with the stacking like nature of stop-motion. To link seamlessly back to the design intention.

Film crew setting up a scene in a hotel room, with a woman in a white garment sitting among equipment, crew members, and monitors.
Filmmakers and crew filming on a sunny city street with historic buildings in the background.
Close-up of an orange box with metallic letters spelling 'N.O.V.' on the lid.
Close-up of two hardcover books, one red and one white, lying flat with partially visible titles. The red book reads 'with experience' and the white book reads 'at home.'
People dining outdoors at a restaurant patio, with a waiter serving food, surrounded by plants and flowers, and a camera filming the scene.
Bright living room with large windows, beige curtains, a dark velvet sofa with pillows, a white marble coffee table with a plant and books, and a dining area with a white table and chairs, decorated with vases and artwork.
MORE WORK
Elegant lobby with dark blue paneled walls, a marble staircase, a glass skylight ceiling, and modern seating with lamps and decorative plants.
Filming crew setting up equipment on cobblestone street in bright sunlight, surrounded by historic buildings with columned facades.
Close-up of three colored boxes with numbers and labels: green box with 'N.20', cream box with 'N.16', and turquoise box with 'N.15'
Filmmaker adjusting camera on rooftop at dusk with city skyline in background.
Outdoor dining area with tables and chairs, surrounded by trees and greenery, in front of a modern multi-story apartment building with brick and stucco exterior and large windows.